Consumer protection is a group of laws and organizations designed to ensure the rights of consumers as well as fair trade, competition, and accurate information in the marketplace. The laws are designed to prevent businesses that engage in fraud or specified unfair practices from gaining an advantage over competitors. They may also provide additional protection for those most vulnerable in society. Consumer protection laws are a form of government regulation, which aims to protect the rights of consumers.
Accordingly, the United Nations Guidelines for Consumer Protection (UNGCP) provided and act as an international reference point of the consumer movement, but with new developments in technology and business practices, there is a strong argument for revising them to ensure they are still relevant to the challenges facing consumers: